Here are a few Instagram engagement tips you can use at your business:
Know your message
Engagement is a two-way street. Show your customers why they should be loyal to your business. What can your small business offer them? What can they offer you?
Before you begin sharing photos, think about the message you want to communicate to your customers. Instagram allows businesses to build visual connections and inspire brand loyalty — so make sure your images evoke a consistent tone and message.
Evoke an emotion
Not every picture you post needs to be of your product. Keep you feed fresh by posting fun pictures that relate to your brand.
Offer something exclusive
Extending promotions and giveaways is a great way to stay active, drive engagement, and encourage users to purchase your goods.
Incentivize your customers to re-post your photos to receive a certain percentage off their next purchase. Give the first 20 customers who like your photo a small product giveaway. Encourage customers to take a selfie with their favorite purchased items and tag you!
These are all simple ways to gain more followers and general awareness of your brand.
Show your appreciation and give your customer a shout out!
People love to know that they are appreciated. Ask a customer if you can share a photo of them with their new purchases bought from your store.
Add a brief description of why you wanted to share their photo or ask them to give a quote on why they love your small business. This is a great way to engage existing customers and show potential customers the loyalty your brand inspires.
Respond to your followers
Monitor what your followers are saying about the pictures you post, both positive and negative.
Show them that you care about what they have to say. Reply to comments and try to follow them back and engage with what they’re sharing when relevant.
If you haven’t already started using Instagram for your small business, consider adding it to the top of your To Do list for 2018!